Longitude
branding project
Description
Longitude is a brand I designed for my Core 2 typography class. It is a platform for third culture kids to express their voices and build a community. The primary deliverable of the brand is a series of publications that deal with the topics of culture and identity amidst globalization. I also designed merchandise to compliment the brand.
Roles
Brand design, Art direction
Tools
Adobe Illustrator, Adobe Photoshop
Publication Covers
I designed a series of publication covers for books that discuss the impact of globalization on people living in minority cultures. The superimposed images of American culture intends to convey the dominance of Western culture in Middle eastern and Asian countries.
